WEBSITE: wexley.com
COMPANY: wexley school for girls
CONTACT INFO:
Phone: 206-438-8900
|
IAN COHEN
JOB TITLE / WHAT I DO: co founder and creative director
ABOUT ME: I'm from Durham, NC. I learned things at the University of North Carolina at Greensboro. Then more at the Portfolio Center, Atlanta. Then even more in Seattle at my first agency, Hammerquist & Saffel, where i was fortunate enough to work on K2 and Olin Skiis, Sims Snowboards and Diadora Soccer among other things. Then i learned even more at Wieden + Kennedy, Portland, where i worked on Nike, Amazon.com and other amazing clients. Then i learned what all of those guys went through when i started the Wexley School for Girls. I have two boys 6 and 8 and the celebrity i most resemble is Walker, Texas Ranger.
I AM PRESENTING:Wexley gets serious.
We plan on having a discussion about a real life viral marketing situation. Viral marketing that has to occur with no words, limited technology and against a competitor that fights with guns and hate. We want to discuss ways to get the people of Southern Afghanistan to vote. Not who to vote for, just simply that voting is a good thing. That it can help rebuild the infrastructure of their shattered nation. We will bring up the reasons why there is nothing simple about that. And to keep us all honest, we plan on having a guest from the US Army in Fort Lewis, WA join us via video chat for the session.
| TAGS: advertising, Brand building, Hip-Hop, Creativity |
+ Add Comment
|
|
I AM INTERESTED IN HEARING ABOUT:I'd like to hear what other agencies like ours go through on a daily basis and what other innovations are out there to learn from.
| TAGS: Brand building, New Agency Model, experiential, advertising |
+ Add Comment
|
|
|
